Mindset Research skillfully provides consumer-centric, qualitative research services to companies and organizations with special expertise in the food service, retail and advertising sectors. To date, we have conducted over 750 focus groups and more than 2,000 in-depth interviews.

We are differentiated from other market research firms by delivering: Unique Perspective: Strategic vision and experienced know-how to interpret marketing research data and translate it into sound decisions and effective strategies. Actionable Insights: "Ivory-tower" thinking without the critical step of providing suggested solutions is an incomplete deliverable. Leaving clients to answer the question "so what" for themselves is never acceptable. Maximum Value: You get more mind for your money because we bring more to the table.

 

{Background}

Mindset Research was established in 1995 by Jeffrey G. Jordan, founder and owner. Jeff’s background includes over 20 years of professional experience in executive level marketing positions with General Mills, El Torito Mexican Restaurants, Grace, Robinsons-May, Paragon, DJMC Advertising and IGW Advertising. He has developed marketing and business plans for various community organizations and served as a lecturer/presenter at two universities on business and marketing topics. more...

{Resources}

We have prepared a glossary of terms for use in further understanding key terms commonly used in the Marketing Research industry.Visit this section by clicking here.