and Value Testified to By Our Clients and Peers
it's easy to miscalculate the results of qualitative research.
Jeff brings the voice of reason, the wisdom of experience,
and a wealth of knowledge to the table. His experience can
both save you thousands and ensure a positive return on your
CEO of the Nuancing Group and author of
"DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn,
Laugh, and Grow Your Business"
have collaborated with Jeff for a number of years on various
marketing research projects for our brands. His recommendations
and insights based on research findings have always been logical,
effective and actionable. Not only were individual assignments
meticulously completed, his strategic ability has also helped
us better position our brands and develop a more focused company
vision and mission statement. He has proven to be one of the
best marketing researchers we have ever worked with and I
would highly recommend his services."
President and COO-Galardi Group, Inc.
(dba, Wienerschnitzel, Tastee Freez, Original Hamburger Stand)
marketing savvy combined with excellent research skills is
a unique capability for a market researcher. Because of his
retail and food service marketing experience, the project
work Jeff completed for us on the Lipton Teahouse prototype
brand exceeded the typical scope of deliverables and was invaluable
to our strategic assessment."
was really pleased and pleasantly surprised by the depth and
amount of data Jeff was able to uncover through focus group
research and intercept studies at our restaurants. His presentation
of findings to our management team was very impressive and
we have utilized the research output in critical decision-making
for key areas of our restaurant business."
President-BIGS Restaurants, Inc.
refreshing to work with someone so familiar with our retail
and sales promotion industry. I prefer utilizing Jeff's marketing
research services because the experience he brings enables
a very quick project ramp-up and a deeper understanding of
our issues and needs. His research skills are exceptional
and he delivers intelligent, useful recommendations that we
have successfully used to build market share and strengthen
our own client relationships."
President and CEO-The Barrett Group, Inc.
combines a keen sense of how to delve into people's thinking
with an exceptional level of strategic marketing skills. His
research whether one-on-one, survey or focus group and the
resulting insights and recommendations are of great value.
Jeff gives you clear information that you can act on effectively
with a high degree of confidence and expect to achieve meaningful