Mindset Research was established in 1995 by Jeffrey G. Jordan, founder and owner. Jeff’s background includes over 20 years of professional experience in executive level marketing positions with General Mills, El Torito Mexican Restaurants, Grace, Robinsons-May, Paragon, DJMC Advertising and IGW Advertising. He has developed marketing and business plans for various community organizations and served as a lecturer/presenter at two universities on business and marketing topics.

Jeff's marketing research expertise in the food service, retail and advertising segments provides clients with:

  • Proven management, marketing skills and direct experience inside these highly competitive segments
  • A thorough understanding and comprehension of strategic challenges and marketing issues behind the need to conduct research
  • An ability to ‘speak the language’ from an experienced, insiders perspective
  • A sense of urgency to obtain results that are on-target, on time and within budget
  • Competence and exposure within a variety of segments and management structures
  • First-hand knowledge of major markets, competition, lifestyles and consumer profiles
  • The ability to balance the art and science components of marketing research
University of Wisconsin, B.S. Psychology/Sociology
UCLA, Post-graduate courses toward MBA
Cornell University, Restaurant Management Program
San Diego State University, Executive Management



Mindset Research • 14444 Corte Morea • San Diego, CA 92129-3812 • (858) 484-2307

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