Mindset
Research was established in 1995 by Jeffrey
G. Jordan, founder and owner. Jeffs
background includes over 20 years of professional
experience in executive level marketing
positions with General Mills, El Torito
Mexican Restaurants, Grace, Robinsons-May,
Paragon, DJMC Advertising and IGW Advertising.
He has developed marketing and business
plans for various community organizations
and served as a lecturer/presenter at two
universities on business and marketing topics.
Jeff's
marketing research expertise in the food service,
retail and advertising segments provides clients
with:
-
Proven management, marketing skills and direct
experience inside these highly
competitive segments
- A
thorough understanding and comprehension of
strategic challenges and marketing issues behind
the need to conduct research
- An
ability to speak the language from
an experienced, insiders perspective
-
A sense of urgency to obtain results that are
on-target, on time and within budget
- Competence
and exposure within a variety of segments and
management structures
-
First-hand knowledge of major markets, competition,
lifestyles and consumer profiles
-
The ability to balance the art and science components
of marketing research
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