Excellence and Value Testified to By Our Clients and Peers

"Often it's easy to miscalculate the results of qualitative research. Jeff brings the voice of reason, the wisdom of experience, and a wealth of knowledge to the table. His experience can both save you thousands and ensure a positive return on your investment."

Liz Goodgold,
CEO of the Nuancing Group and author of
"DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business"

"We have collaborated with Jeff for a number of years on various marketing research projects for our brands. His recommendations and insights based on research findings have always been logical, effective and actionable. Not only were individual assignments meticulously completed, his strategic ability has also helped us better position our brands and develop a more focused company vision and mission statement. He has proven to be one of the best marketing researchers we have ever worked with and I would highly recommend his services."

Dennis Tase,
President and COO-Galardi Group, Inc.
(dba, Wienerschnitzel, Tastee Freez, Original Hamburger Stand)

"Jeff's marketing savvy combined with excellent research skills is a unique capability for a market researcher. Because of his retail and food service marketing experience, the project work Jeff completed for us on the Lipton Teahouse prototype brand exceeded the typical scope of deliverables and was invaluable to our strategic assessment."

Gaspar (Gabby) Ferraro,
Vice President/Finance-Lipton/Unilever

"I was really pleased and pleasantly surprised by the depth and amount of data Jeff was able to uncover through focus group research and intercept studies at our restaurants. His presentation of findings to our management team was very impressive and we have utilized the research output in critical decision-making for key areas of our restaurant business."

Craig Clausen,
President-BIGS Restaurants, Inc.

"It's refreshing to work with someone so familiar with our retail and sales promotion industry. I prefer utilizing Jeff's marketing research services because the experience he brings enables a very quick project ramp-up and a deeper understanding of our issues and needs. His research skills are exceptional and he delivers intelligent, useful recommendations that we have successfully used to build market share and strengthen our own client relationships."

Sandy Minc,
President and CEO-The Barrett Group, Inc.

"Jeff combines a keen sense of how to delve into people's thinking with an exceptional level of strategic marketing skills. His research whether one-on-one, survey or focus group and the resulting insights and recommendations are of great value. Jeff gives you clear information that you can act on effectively with a high degree of confidence and expect to achieve meaningful business results."

Peter MacCracken, APR
Principal-Strategic Communications

Mindset Research • 14444 Corte Morea • San Diego, CA 92129-3812 • (858) 484-2307

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